Rebranding may seem like the trendy thing to do (it feels like everyone is doing it, right?!), but when is it the right time for your business? This article may give you a sign (or 5) that it’s time for you to consider one.

When you think about your favorite brands, who do you think of? Why do you think of them? What makes their products or services memorable? The answer lies in one of the most important parts of brand strategy — positioning.

If you’re a founder looking for ways to elevate your brand, then this article is for you! Learn about what a brand strategy is, then discover 4 ways your business can benefit from one (hint: they’re major benefits).

Noteworthy brands aren’t built overnight (or in a week, or a couple months). If you’re a serious founder looking to build an aligned, successful, premium brand, learn why I suggest you stick with it for the long haul.

Having been on both sides of a creative project, from working as a designer to leading design projects as a creative director and founder, I’m excited to share my key things to keep an eye out for when hiring a designer.

Have you ever paid for a creative project that didn’t turn out successfully? You may have been missing one critical thing from the process — the key to getting creative assets that achieve the results you’re aiming for.

A brand consultant is an external advisor that founders hire to help build, audit, or enhance their brands. Thinking about working with one? Here are 5 things to consider when hiring a brand consultant.