42: Press Coverage Secrets to Build Credibility, Boost your Brand’s Visibility, and Expand Your Audience with Lydia Bagarozza and Bridget Aileen Sicsko
Media features are an AMAZING way to develop a personal brand. They create credibility & trust, allow new audience members to find you, and can even get you verified on IG (press is one of the questions in the verification intake form).
SO I’m spilling the tea on why press is important for personal brands, and how to actually start your press journey TODAY, with PR experts Lydia Bagarozza and Bridget Aileen Sicsko.
Visibility on Purpose is cofounded by multi-passionate entrepreneurs, Lydia Bagarozza and Bridget Aileen Sicsko, two six-figure business owners who turned a 'once’ collaboration into an entire brand and movement. VOP supports brands that are ready to get featured everywhere and make lots of money in the process. Most of their clients previously used social media as the main way to reach new audiences, but with the ever-changing algorithms (unless you’re an influencer), it just isn't cutting it to scale! They focus on teaching sustainable, long-term skills through our PR training programs like Pitch Party to help their clients gain the recognition that they deserve!
In this episode, Jessie, Lydia, and Bridget discuss:
Why is PR important for growing brands (especially for consultants, creatives, and other online expert-based businesses)
How pitching works, and the best way to do it (even if you’re starting from scratch!)
The pros & cons between organic (free) press / media features and paid features
Why is the same language is essential for your elevator pitch
And so much more!
