The Brand Blog
Expert-crafted articles to help you explore, create, & cultivate your brand.
What is Brand Positioning?
When you think about your favorite brands, who do you think of? Why do you think of them? What makes their products or services memorable? The answer lies in one of the most important parts of brand strategy — positioning.
4 Ways Your Business Can Benefit From a Brand Strategy
If you’re a founder looking for ways to elevate your brand, then this article is for you! Learn about what a brand strategy is, then discover 4 ways your business can benefit from one (hint: they’re major benefits).