Rebranding may seem like the trendy thing to do (it feels like everyone is doing it, right?!), but when is it the right time for your business? This article may give you a sign (or 5) that it’s time for you to consider one.

Noteworthy brands aren’t built overnight (or in a week, or a couple months). If you’re a serious founder looking to build an aligned, successful, premium brand, learn why I suggest you stick with it for the long haul.

A brand consultant is an external advisor that founders hire to help build, audit, or enhance their brands. Thinking about working with one? Here are 5 things to consider when hiring a brand consultant.